Marketing Is Like Dating

A few weeks ago, when I attended the Evolve Strength Symposium, there was a lady that did a presentation by the name of Carolyn Macdonald.

I didn't pay much attention to it, because I knew some of the stuff before (Thank you to me for spending $$$$ on business coaching) but I had a light bulb moment during her presentation.

Marketing is like dating. Don't try too hard, and things will happen!

What do I mean by this?

I spent lots of money trying to get clients, and when I don't try so hard, that is when the magic happens, and I usually get clients.

When you are dating, and you are trying to find the one, the moment you stop looking to try to find the one, you will find the one. Believe me, it works!

They say to post blogs every second or third day and post on Instagram, up to three times per day (to give you examples) to get business, but that doesn't usually work.

For one, you need engaging content; the second point is some people get tired knowing that you are a trainer and when you post fit tip after fit tip, day after day, people will get tired of it. They understand that you are a trainer; people want to see the human side of you as well.

The last point I would like to make is I know plenty of people that do blogs that don't have a timed schedule and their engagement is through the roof. Bookworm Room being one of them.

They also say to pre-plan your content for the week for all your socials and website. I don't work like that.

Hence these blogs that I started writing, they just came to me, organically. I find if I put a time to it, the content that I create becomes forced, and it isn't as engaging.

In closing, you don't have to recreate the wheel (spoiler alert, I have a bunch of old articles from my former business, all I need to do is change the title and a few words here or there, and it will be "new" again) but most importantly,you need to be yourself!

#Marketing #EvolveStrengthSymposium